First Pediatric Practice in Fayetteville Open Seven Days Per Week

October 18, 2017 – Fayetteville, NC – Rainbow Pediatrics, a four-location pediatric group, announced today that their flagship location in Fayetteville, NC is now open seven days per week. As Fayetteville’s first and only pediatric group open seven days per week, it offers patients more comprehensive pediatric services than a typical walk-in urgent care or emergency room.

Established in 2005, Rainbow Pediatrics is the area’s largest pediatric group with 13 providers and locations in Fayetteville, Hope Mills, Raeford and Dunn, NC.

“Treating your children as our children,” has been a mantra at Rainbow Pediatrics for years. Seeing a strong need to provide better access to families seeking pediatric services all days of the week, Taner Esensoy, MD, Founder and Pediatrician at Rainbow Pediatrics developed a solution.

“We are thrilled to be able to provide daily access to patients needing pediatric care,” said Esensoy.

Children and their parents build relationships over time with the pediatric providers who care for them. Being able to see familiar faces during a stressful time makes the experience less scary for all involved.

“Kids get sick every day of the week, and it is important that the people who normally care for them as patients, see them, regardless if it is Wednesday or Sunday,” Esensoy added.

It takes a team of committed people who are willing to work when others are at home with their families. “We are delighted to have a team that holds the care of their patients in such high regard,” said Felicia Coats, Administrator of Rainbow Pediatrics.

Fayetteville residents aren’t the only people who will benefit from seven days a week access to pediatric care. Any Rainbow Pediatrics patient, regardless of location, can visit the Fayetteville office as a walk-in, sick patient. “Our electronic medical record system allows each location to have direct access to the medical history of all patients, which provides a seamless process for their care,” added Coats.

Rainbow Pediatrics of Fayetteville is now open for established, walk-in sick patients on Saturdays from 9:30am – 11:30 am and on Sundays from 1:00 pm – 3:30 pm. Also, this location now offers extended hours on Fridays for established patient appointments until 4:00 pm.

For more information about Rainbow Pediatrics extended hours including locations, visit them online at or call (910) 486-5437.

Rainbow Pediatrics is consistently ranked the best pediatric practice in Fayetteville. Headed by Taner Esensoy, MD, the practice was founded in Fayetteville, NC in 2005. Rainbow Pediatrics accepts most insurance plans including Medicaid and cares for children from birth through age 18. Offering a wide variety of pediatric services, the team at Rainbow Pediatrics is committed to providing pediatric excellence. To learn more about Rainbow Pediatrics or their locations, visit their website at or call (910) 486-5437.



Fayetteville Recognizes Rainbow Pediatrics as 2017 Best Pediatrician

Fayetteville, North Carolina based Rainbow Pediatrics is pleased to announce that it has been selected for another consecutive year as the “Best Pediatrician” in the Fayetteville Observer’s 2017 “Readers Choice” awards.

Read more

2017 Summer Travel and the Zika Virus

This is an updated version of our 2016-blog post.

As millions of Americans make summer travel plans to new and exciting places, one of the last things anyone wants to worry about is contracting a dangerous virus. This is especially true for pregnant women or those trying to become pregnant. Read more

Rainbow Pediatrics Selected as Best Pediatrician in Fayetteville

2016 best pediatrician in fayettevilleFayetteville, North Carolina based Rainbow Pediatrics is pleased to announce that it has been selected as the “Best Pediatrician in Fayetteville” in both the Fayetteville Observer’s “Readers Choice” awards as well as Up and Coming Weekly magazine’s “Best of Fayetteville” awards. Read more

How to Get Your Kids to Say No to Smoking

Spending an extra three to five minutes in the pediatrician’s office may save your child or teenager’s life. In addition to cigarette smoking, the tobacco products now available include e-cigs, vapes, hookahs and flavored tobacco. The increase in availability and variety has also increased its’ popularity, especially with the younger population. Vape and e-cigs stores are popping up all over. A smoking screening, prevention and if necessary, intervention may be needed now more than ever.

Smoking can lead to lung cancer and heart disease and has even been associated with premature wrinkles. Children and adolescents are often not worried about what may happen down the road. Parents, however, understand that the actions a child makes today can have a significant impact on their long term health. In addition, smoking can cause teeth staining, unpleasant breath, body odors and can even impair sports performance. Some people believe that smoking will help them stay thin. This is a myth and there is no proof that it helps. Also, smokers with underlying chronic conditions such as asthma can become worse.

Advise About the Danger of Smoking

As part of an annual well examination, children ages five and over are screened for smoking. Following the screening, the pediatrician will advise about the dangers of smoking. Parents, if you do not smoke you are to be complimented. Smokers are to be counseled about the risks of second hand smoke. Each home should have a smoke free zone to keep the non-smokers safe. Short focused interventions can open the door to further dialogue.

Risk Assessment

Parents are asked to provide the needed smoking family history. The doctor can then assess risk factors. For example, have their family members or friends smoked? Is the child or adolescent depressed? What is the attitude about smoking at home? Does the child or teenager have poor grades or any family problems? Answering these questions is important to understanding the child’s potential risk for smoking.

Get Smoking Assistance Now

For parents who are smokers, the doctor can assist them in becoming a non-smoking role model. The National Cancer Institute’s quit support line is 877-44U-QUIT. has the better-known number, 1-800-QUIT-NOW. Both will provide links to local and state quit lines.

Children must be provided the knowledge and tools to resist peer pressure. Remember the acronym, REAL (Refuse, Explain, Avoid, Leave), which is a good mantra for the child or teenager to learn.

Understanding the risks can help parents identify potential problems before they become habitual. For any concerns regarding your child or teenager’s possibility of smoking, please call Rainbow Pediatrics at 910-486-5437 to schedule their appointment.

Lactation Consultant on Staff

1CanadayIntroducing our lactation consultant, Kelli Canady.  Kelli is available for patients interested in breastfeeding assistance at both our Robeson Street and Hope Mills locations.  Please call Robeson Street at (910) 486-5437 or Hope Mills at (910) 426-5430 to schedule a consult with her.

Kelli Canady is an International Board Certified Lactation Consultant (IBCLC).  Kelli is a graduate of the University of North Carolina at Chapel Hill and received her Masters degree in Health Education from East Carolina University.  Kelli has also completed the Mary Rose Training Initiative program at the Carolina Global Breastfeeding Institute at UNC-CH.

Kelli enjoys working with new mothers and their babies to ensure that their breastfeeding goals are met.  Kelli lives in Fayetteville with her husband and three children.



Rainbow Pediatrics of Fayetteville
1327 Robeson Street
Fayetteville, NC 28305
Ph: (910) 486-KIDS (5437) Fax: (910) 486-0011

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