Privacy Policy

Playground Management MSO LLC Privacy Policy

Last updated April 29, 2026

Overview

This Privacy Policy is provided by Playground Management MSO LLC, along with its affiliated practices and subsidiaries (collectively, ‘Playground,’ ‘we,’ ‘us,’ or ‘our’). It explains what Personal Information we collect, why we collect it, how we use and disclose it, and the rights you may have related to your Personal Information.”

This Policy applies to information we collect when you:

Visit our websites (including those of our affiliated pediatric practices)
Use our digital tools or services
Interact with us online or offline

Please read this Policy carefully. By using our services, you agree to the terms of this Policy.

Important Note on Health Information

This Policy does not apply to Protected Health Information (PHI) governed by the Health Insurance Portability and Accountability Act (HIPAA). For information on how your medical information is used and disclosed, please refer to the applicable Notice of Privacy Practices provided by your pediatric practice.

What We Mean by Personal Information

“Personal Information” means information that identifies, relates to, or could reasonably be linked to an individual or household.

It does not include:

Publicly available information
De-identified or aggregated data
Information governed by other laws (like HIPAA)

Personal Information We Collect

Depending on how you interact with us, we may collect:

1. Identifiers

Name, address, phone number, email
IP address, device identifiers

Purpose:

Provide services and support
Communicate with you
Improve user experience
Security and fraud prevention

2. Demographic Information

Age, date of birth, gender

Purpose:

Deliver appropriate services
Personalize experience
Compliance with legal requirements

3. Commercial Information

Appointment requests
Services viewed or scheduled

Purpose:

Process requests
Improve services and operations

4. Internet or Network Activity

Browsing behavior on our sites
Search activity and interactions

Purpose:

Improve website performance
Understand user behavior
Marketing and analytics

5. Geolocation Data

General location (e.g., via IP address)

Purpose:

Improve access to local care
Optimize user experience

6. Audio/Visual Information

Call recordings (if applicable)
Submitted photos or media

Purpose:

Customer service
Training and quality improvement

7. Audio/Visual Information

Call recordings (if applicable)
Submitted photos or media

Purpose:

Customer service
Training and quality improvement

How We Use Personal Information

We use Personal Information to:

Provide and improve access to pediatric care
Respond to inquiries and support patients and families
Improve our websites, tools, and services
Communicate about appointments, updates, and services
Support marketing and outreach efforts
Ensure security and prevent fraud
Comply with legal and regulatory requirements

We may also use information in connection with:

Business operations
Practice growth and evaluation
Mergers or acquisitions

Sources of Personal Information

We collect information:

Directly from you (forms, calls, scheduling requests)
Automatically (website usage, cookies)
From service providers (analytics, marketing tools)
From affiliated practices or partners

How We Share Personal Information

We may share Personal Information with:

Service Providers

Website hosting and IT vendors
Analytics and marketing partners
Call center and communication tools

Affiliated Practices

To coordinate care and operations across our network

Legal and Compliance

When required by law or to protect rights and safety

We do not sell Personal Information or share it for cross-context behavioral advertising.

Data Retention

We retain Personal Information only as long as necessary to:

Provide services
Maintain business operations
Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve site functionality
Understand user behavior
Support analytics and marketing

You can control cookies through your browser settings, though disabling them may impact site functionality.

Third-Party Links

Our websites may contain links to third-party sites. We are not responsible for their privacy practices.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect Personal Information. However, no system is completely secure.

Children’s Privacy

Our websites are not intended for children under 16. We do not knowingly collect Personal Information from children without appropriate consent.

Text Messaging

If you opt in to text messages:

You may receive appointment reminders or updates
Standard messaging rates may apply
You may opt out at any time

Changes to This Policy

We may update this Policy periodically. Updates will be posted with a revised effective date.

If you have questions or comments about this notice, you may email us at kevin@playgroundpediatrics.com or contact us by post at:

Playground Pediatrics
501 Union St Ste 545 PMB 936052
Nashville, TN 37219
United States